The 4 main missions of Business France are:

• Accompany French companies, particularly SMEs and ETIs in their international development (prioritizing markets, finding partners, understanding regulations, setting up operations, etc.);
• Prospectand welcome foreign investors to France;
• Promote the attractiveness and economic image of France, its companies and its territories;
• Manage and develop the Volontariat International en Entreprises (V.I.E).

Business France also carries the French Healthcare brand, an initiative supported by the Ministry of Europe and Foreign Affairs, the French Healthcare Association and Business France that brings together, under a common banner, all French healthcare players (companies, researchers, healthcare professionals, public players, etc.) with the aim of promoting their activities, expertise, technologies and innovations internationally.

Business France mobilizes its expertise in international markets and the healthcare sector, as well as its network of contacts and close relations with the diplomatic network to help you develop your export business. Our services include (but are not limited to):

• The understanding of the potential and keys to accessing international markets (country regulations for health product approval, local public health policies, etc.);
• The prospecting and qualification of potential partners (distributors, investors, etc.) which can involve individualized support or through collective events (trade shows such as CES, BIO, Medica, Arab Health, key account meetings, immersion "Booster" missions such as the Next French Healthcare program organized each year in the United States with bpifrance, etc.
).

• At the definition of your international development project: setting up your export strategy, financing your export approach, coaching on your international sales pitch, etc;
• In order to validate a market's potential and identify its keys to access: demographics, economic and cultural context, public policies, local and foreign competition, the role of medical KOLs as prescribers, etc;
• During the test of your value proposition locally: Business France supports French companies in prospecting and qualifying potential partners through tailored prospecting;
• During the operational implementation of your export project: How to homologate your solution in the target market / What are the country's constraints in terms of healthcare data management? How will your IP be protected? How to secure your contract with your local partner
.
• When you're ramping up your export approach. For example: how to better communicate locally? How to set up, recruit, etc.
.

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